FULL CONTROL TOKYO
Client: au
Release: January 01, 2013
“FULL CONTROL TOKYO” – an integrated campaign for au by KDDI. Rhizomatiks produced “FULL CONTROL TOKYO,” a participatory event held at Zojoji in Tokyo on January 29th, 2013 (Tue.) By using the exclusive app “ODOROKI,” visitors were able to recreate the aesthetic world seen in au’s “FULL CONTROL” commercials. The event was streamed live on the internet, and video from the event was later broadcast as part of au’s commercial campaign.
KDDI （「驚きを、常識に。FULL CONTROL TOKYO」au by KDDI / 2012 (c) au by KDDI）
KDDI （「驚きを、常識に。FULL CONTROL TOKYO」au by KDDI / 2012 (c) au by KDDI）
Credit
Project
Creative Director: Kentaro Shihaku（GLIDER）
Creative Director / Producer: Seiichi Saito
Copy Writer: Naoki Tanaka（Dentsu）
Digital
Director: Daisuke Nakahama
Assistant Director: Tatsuya Takemasa
Art Director: Masanori Sakamoto（DELTRO）
System Engineer: Sasaki Hajime, Shunsuke Shino（MountPosition）
Project Manager: Motoko Kondo（Hunch）
Web interactive
Director / Developer: Ken Murayama（DELTRO）
Markup engineer: Shogo Yano（DELTRO）
Animation: Takuya Hosogane
App
App Programmer（iOS）: Sumito Kamoi , Ishii 2bit（buffer Renaiss）
Programmer（Android）:Takamitu Mizutori (goldrushcomputing）
Sound design: Taeji Sawai (Qosmo）
Interactive engineer: Yoshito Onishi
Adviser: Nao Tokui（Qosmo）
Video composer: Muryo Homma , Shizuo Takahashi
*Names in bold indicate members of our company. Credits are accurate as of the time of publication of this article.
Creative Director: Kentaro Shihaku（GLIDER）
Creative Director / Producer: Seiichi Saito
Copy Writer: Naoki Tanaka（Dentsu）
Digital
Director: Daisuke Nakahama
Assistant Director: Tatsuya Takemasa
Art Director: Masanori Sakamoto（DELTRO）
System Engineer: Sasaki Hajime, Shunsuke Shino（MountPosition）
Project Manager: Motoko Kondo（Hunch）
Web interactive
Director / Developer: Ken Murayama（DELTRO）
Markup engineer: Shogo Yano（DELTRO）
Animation: Takuya Hosogane
App
App Programmer（iOS）: Sumito Kamoi , Ishii 2bit（buffer Renaiss）
Programmer（Android）:Takamitu Mizutori (goldrushcomputing）
Sound design: Taeji Sawai (Qosmo）
Interactive engineer: Yoshito Onishi
Adviser: Nao Tokui（Qosmo）
Video composer: Muryo Homma , Shizuo Takahashi
*Names in bold indicate members of our company. Credits are accurate as of the time of publication of this article.