LADY RED GARDEN

Client: MAQuillAGE
Release: November 01, 2015
LADY RED GARDEN
LADY RED GARDEN
LADY RED GARDEN
LADY RED GARDEN
A limited-time pop-up shop opened in ZeroBase Omotesando to commemorate the 10th anniversary of Shiseido MAQuillAGE.
Rhizomatiks designed a ground floor space cloaked in high-definition LED Vision panels, and prepared dozens of video patterns that resonated with the product theme, “Lady Red.” Sensor-equipped JINS MEME eyewear was used to gauge the mood of each visitor, and a video pattern was project corresponding to this mental and emotional state. Additionally, the second and third floors featured both virtual and real makeup simulations, as well as a makeup consultation experience with a professional makeup artist.
Credit
Client: Shiseido
Advertising Agency: TYO
Creative Direction: Rhizomatiks Design
Event Produce: LOUNGE INC.
Space Design / Construction: Propeller & Co.
Movie Produce: TYO / TYO drive
Movie Direction: TANGRAM
CG Animation Design: LIKI inc.
Technical Development / Creative Coding: N sketch
PR: Platinum
Audio Visual Equipment: iRESS
Model / Companion: Oscar Promotion
Creative Director: Ayahiko Sato
Art Director: Becca Kawaichi
Sound Designer: Setsuya Kurotaki
Videographer: Muryo Homma

*Names in bold indicate members of our company. Credits are accurate as of the time of publication of this article.