Nike Zoom City Arena
Client: Nike
Release: February 01, 2015
Rhizomatiks Design created a full-court LED arena floor in NY called the “Zoom City Arena” in conjunction with the NBA Allstar Game in March 2015. “Zoom City Arena” is a tamer version retaining only the full-court LED lights, in contrast to the “Nike Rise/House of Mamba” installation created in Shanghai in 2014. Still, “Zoom City Arena” hosted an official high school basketball game that was broadcast on live TV.
Credit
Client : Nike, Inc.
Advertising Agency: AKQA London/Shanghai
TITLE: Nike Zoom City
Creative Director: Seiichi Saito , Douglas Diaz
Technical Director: Hiroyuki Hori
Technical Director / Programmer: Yoh Tanaka
Designer: Becca Kawaichi
CG Director: Teppei Maki (Cekai), Makoto Kubota (Cekai), Masanori Takahashi (C)
CG Producer: Yuichiro "YUYA" Ozawa (GROUNDRIDDIM), Taro Mikami (Cekai / GROUNDRIDDIM)
Technical Support: Keitaro Shimizu
Film: Muryo Homma
*Names in bold indicate members of our company. Credits are accurate as of the time of publication of this article.
Advertising Agency: AKQA London/Shanghai
TITLE: Nike Zoom City
Creative Director: Seiichi Saito , Douglas Diaz
Technical Director: Hiroyuki Hori
Technical Director / Programmer: Yoh Tanaka
Designer: Becca Kawaichi
CG Director: Teppei Maki (Cekai), Makoto Kubota (Cekai), Masanori Takahashi (C)
CG Producer: Yuichiro "YUYA" Ozawa (GROUNDRIDDIM), Taro Mikami (Cekai / GROUNDRIDDIM)
Technical Support: Keitaro Shimizu
Film: Muryo Homma
*Names in bold indicate members of our company. Credits are accurate as of the time of publication of this article.